Four Day Working Week

What if you or your parents had to work for just 4 days a week? Well, many companies around the world are trying this out and they have found this to be more productive and efficient. This idea of working for 4 days without any increase in the working hours is gaining traction.

Decoy Effect

The decoy effect is a cognitive bias wherein an unattractive or more expensive option is added to make another option look more favourable. It causes us to spend and consume more than we actually need.

Copywriting VS Content Writing

Copywriting is that type of written content that persuades people to take immediate action such as download an eBook, subscribe to a newsletter, purchase a product, sign up for a course. Examples of copywriting include: landing pages, ads for various purposes, sales email.

Guide to Marketing for Small Businesses

Guide to Marketing for Small Businesses

Marketing is important to help small businesses expand and increase their visibility. This article talks about the fundamentals of marketing, personal branding, the importance of communication, marketing channels, CATT funnel, and integrated digital marketing.

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Shrinkflation

Shrinkflation

Shrinkflation is reducing the size or quantity of a product instead of increasing its price. It is a sneaky yet clever way to hide growing prices. So, consumers are essentially paying the same for less of the product.

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Mental Accounting

Mental Accounting

In mental accounting, we tend to treat money as less fungible as it is. So, when we receive money unexpectedly, we feel like it is something special and are more likely to spend it extravagantly.

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Decoy Effect

Decoy Effect

The decoy effect is a cognitive bias wherein an unattractive or more expensive option is added to make another option look more favourable. It causes us to spend and consume more than we actually need.

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Ikea Effect

Ikea Effect

Consumers tend to place a disproportionately high value of the products that they partially created. Under Ikea effect, people value a product highly if they spent time and effort in creating it.

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