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Guide to Marketing for Small Businesses

Guide to Marketing for Small Businesses

Marketing is important to help small businesses expand and increase their visibility. This article talks about the fundamentals of marketing, personal branding, the importance of communication, marketing channels, CATT funnel, and integrated digital marketing.

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Shrinkflation

Shrinkflation

Shrinkflation is reducing the size or quantity of a product instead of increasing its price. It is a sneaky yet clever way to hide growing prices. So, consumers are essentially paying the same for less of the product.

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Mental Accounting

Mental Accounting

In mental accounting, we tend to treat money as less fungible as it is. So, when we receive money unexpectedly, we feel like it is something special and are more likely to spend it extravagantly.

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Decoy Effect

Decoy Effect

The decoy effect is a cognitive bias wherein an unattractive or more expensive option is added to make another option look more favourable. It causes us to spend and consume more than we actually need.

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Ikea Effect

Ikea Effect

Consumers tend to place a disproportionately high value of the products that they partially created. Under Ikea effect, people value a product highly if they spent time and effort in creating it.

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The Nordic Secret

The Nordic Secret

For the fourth year in a row now, Finland was named the happiest country in the world by the World Happiness Report. The report produces a happiness score based on six factors- income, freedom, trust in the government, social support, life expectancy, and generosity. It ranks 149 countries depending on how happy their citizens feel.

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Copywriting VS Content Writing

Copywriting VS Content Writing

Copywriting is that type of written content that persuades people to take immediate action such as download an eBook, subscribe to the newsletter, purchase a product, sign up for a course. Examples of copywriting include: landing pages, ads for various purposes, sales email.

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10 Tips To Write Better Content

10 Tips To Write Better Content

Content Writing can be difficult but it is the foundation of any form of content that you publish.
Content writing is an art that you can gradually master. You write what you consume. So, it is essential that you consume quality and long-lasting content.

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Four day working week

Four day working week

What if you or your parents had to work for just 4 days a week? Well, many companies around the world are trying this out and they have found this to be more productive and efficient. This idea of working for 4 days without any increase in the working hours is gaining traction.

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